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Post Graduate Programme in Management (PGPM)

Post Graduate Programme in Management - International (PGPM-International)

Post Graduate Programme in Retail Management (PGP-Retail)

Diploma in Business Administration (DBA)

About the Course

Career Opportunities

Minimum Qualification

Group Discussion & Personal Interview Schedule

Further Study Options

Teaching and Assessment


Course Content

Fee Structure

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Admission Procedure

Terms and Conditions

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Diploma in Business Administration - International (DBA-International)

Admission Procedure

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Academic Programmes

Dual Qualification Programme

Two Year Full Time, Job Oriented
Diploma in Business Administration (DBA)

- Bachelors in Business Administration (BBA Degree) BBA degree is awarded by a UGC Recognized University

About the Course

The Diploma in Business Administration (DBA) programme is designed to give a clearly structured business education that provides a solid foundation for success in a business career. The course provides a strong grounding in fundamental business concepts, ideas, practices and methodologies. It features a rich learning environment that involves students in comprehensive analysis of business organizations, functions, processes and management techniques.

The course provides students with a solid understanding of general business theory and practice. It also provides the knowledge and skills that will enable an effective contribution to the resolution of business problems and will prepare students for the challenges posed by the dynamic nature of the modern business environment.

Career Opportunities

Because of the broad spectrum of subject studied, career opportunities for business studies students are numerous. The wide-ranging nature of knowledge and skills gained by business graduates makes them an attractive proposition for any prospective employer. A range of employment opportunities is possible in areas such as marketing, sales, operations, information technology, finance and general management.

Minimum Qualification

Candidate should have successfully completed the 10 + 2 from a CBSE / ICSE / State Education Board recognized school

BBA Group Discussion & Personal Interview Dates

- Tuesday, 5th June
- Thursday, 7th June
- Saturday, 9th June
- Tuesday, 12th June
- Thursday, 14th June
- Saturday, 16th June

- Tuesday, 19th June
- Thursday, 21st June
- Saturday, 23rd June
- Tuesday, 26th June
- Thursday, 28th June
- Saturday, 30th June

Venue of GD & PI

Institute of Management and Development
Management Tower
W-42, Okhla Industrial Area, Phase - II,
New Delhi - 110020
Phone: 011-26383188, 41638004, 40526741

Please note: Group Discussion & Personal Interview is EXEMPTED for Students who has secured 60% and above in their 12th Standard Board Examinations

Further Study Opportunity

Students who complete this programme successfully will qualify for direct entry into the PGPM programme.

Teaching and Assessment

The Diploma in Business Administration (DBA) is taught mainly through lectures and tutorials, with students taking responsibility for a significant amount of study outside scheduled class contact times. Assessment takes a variety of forms, including essays and reports, individual and group assignments and formal examinations.


DBA offers the following four specializations:


Course Content

Introduction to Accounting
Introduction to Computing
Business functions
Business Communications
Introduction to Marketing
Business Applications for Mathematics
Financial Information for Planning & Control
Computer-Based Business Modelling
Business Administration
Organizational Behaviour
Applied Marketing Practice
Economics for Business
Financial Management
Business Information Systems and Applications
Business Management
Business Project
Internet Marketing
Business & Company Law
Corporate Strategy
Emotional Intelligence (E.I.)
Personality Development
Customer Relationship Management (CRM)
Enterprise Resource Planning (ERP)
E-Commerce & E-Business
Total Quality Management
ISO 9000 Certification & Quality Testing
Brand Analysis
Consumer Behaviour Analysis
Social and Rural Marketing
Sales Force Automation
Campaign Designing and Management
Marketing of Services

On successful completion of the programme requirements, a student is awarded a Full Time, autonomous Diploma in Business Administration by the Institute of Management and Development, New Delhi and a Bachelor in Business Administration Degree (BBA) awarded by Directorate of Distance Education, UGC Recognized, University to make the programme industry centric.

Programme Fee

Year 1:Rs.85,000/-
Year 2:Rs.80,000/-
Year 3:Rs.80,000/-

(Fees has to be deposited before the start of the Academic Year)

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Key Features of DBA:

Rigorous World Class Course Content

Dual Qualification

Dual Specialization

100% Placement Assistance

24 Live Industry Projects

4 Months Industry Internship

Industrial Visits

Guest Lectures by eminent corporates

Seminars & Conferences

Yoga & Meditation Sessions

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